Der Movement devours its own tail.
...the sense of something constantly re-creating itself. It also represents the infinite cycle of nature's endless creation and destruction, life and death and despair.
Relevant here: Endless cycling of creation and destruction (with no progress), with one cycling endpoint of death and despair.
Now, I endorse Greg Johnson's points here, but note the examples of "movement" perfidy cited in the article. The fact that such an article, with its accompanying proposed guidelines, is even necessary, is demonstrative of a "movement" devouring its own tail.
Also of relevance see here. If the Alt Right is going to have any sort of long-term coherent relevance, it needs to ditch both the Alt Lite as well as the Alt Wrong, both of which are hostile to WN (and, not coincidentally, both of which threw Spencer under the bus, re: "Hailgate").